As a marketing professional, I have a diverse-range of expertise. Focusing in social media marketing, advertising, project management, content creation and website user experience. Creating passion and excitement through meaningful content and a passion for marketing.
Skills I bring to the table:
- Social media expertise: Facebook, Twitter, Instagram, Snapchat, Periscope, strategy and cross-platform integration
- Vast Microsoft Office knowledge with Word, Excel and PowerPoint
- Google Analytics Certified / SEO knowledge
- A working knowledge of Adobe Photoshop, InDesign and Premier Pro
- Small business consulting: working with local businesses and organizations on social media strategy, ad buys and more
- Web content development: coninuously updating website information and providing content to enhance the value of multiple websites
- Advertising assessment: creating recommendations based on advertising opportunities that include my organizations goals, budget and ROI
- Brand management: adjusting content and messaging to fit the personality of the business
- Amateur photography: showcased in meetings materials, websites and local magazines
- Working with agencies: I have worked with various advertising agencies when it comes to Google Ad buys, social media advertising, digital and print.
- Research: Finding information about competitors, researching and analyzing advertisements, and working to bring a competitive advantage
- Customer service: I know how to represent a company, speak to others and create outstanding relationships.
- Project management: leading groups towards exceeding goals
- Advertising campaigns: working with designers to build motivating messaging with inspirational imagery for specific targets during campaigns
- Executive-level reporting: Creating clean, easy-to-read reports that provides an inside look at marketing projects and success
Marketing Coordinator: July 2015 – Present
Houston First Corporation: Houston, Texas
- Overseeing content and strategy for Visit Houston and Avenida Houston social media profiles across Facebook, Twitter, Instagram, Snapchat and Pinterest – reaching over 5 million daily users
- Managing website content, UX and executive-level reporting for the $1.5 billion Avenida Houston entertainment district
- Planning lcoal and regional advertising purchases, strategy and added value in digital and print publications, reviewing progress and reporting
- Creating organic growth on Avenida Houston social media accounts, producing over 7,000 daily impressions in the first five months
- Producing over 10 blog and content pieces each month with emphasis around tourism and conventions
Freelance Photographer: August 2013 – Present
Varying Locations
- Completing photo assignments that include sport, venue, event, nature and action photography of life in Houston and my travels
- Examples of my photography can be seen here, as well as on Unsplash
- Photos have been published in trade publications, Downtown Houston Magazine and various websites
Destination Events Coordinator: November 2014 – July 2015
Houston First Corporation: Houston, Texas
- Planned, coordinated and executed 25 events for over 200 employees that provided personal development as well as motivational and exciting experiences
- Managed tradeshow marketing for domestic and international tourism to Houston; including communication with booth members and arranging materials
- Worked with vendors and managed external contracts for all internal programming and external events
Corporate Affairs Intern: January 2014 – November 2014
Houston First Corporation: Houston, Texas
- Organized creative materials and direct mail to promote sponsorship opportunities and naming rights in venues such as the George R. Brown Convention Center
- Drafted and helped copywrite corporate documents including news releases, media alerts, fact sheets, status reports and other materials as directed
- Developed a corporate social media strategy, marketing collateral and promotions
Student Manager, Campus Recreation: August 2012 – December 2013
Saginaw Valley State University: University Center, Michigan
- Managed the Outside SVSU program, which engages students in outdoor-themed activities and team-building exercises
- Increased program equipment through monetary allocations, gear donations and other methods valued at $10,000
- Increased participation by over 100% through new programs, more programs and marketing techniques
Silverado Coordinator: May 2013 – August 2013
Philmont Scout Ranch: Cimarron, New Mexico
- Constructed a dense and diverse program for conference spouses for their week stay at the Philmont Training Center
- Supervised approximately 20 employees, helped coworkers with problems and program, and instructed duties
Resident Assistant: November 2010 – May 2013
Saginaw Valley State University: University Center, Michigan
- Planned meaningful programs for university students that include: academics, community service, community-building, health and wellness, and diversity awareness
- Held leadership responsibility on duty as well as with lock-outs, health and safety checks and other assigned duties
Advertising Manager: April 2011 – April 2012
The Valley Vanguard: University Center, Michigan
- Worked with local companies on B2C marketing with ads within the student newspaper for Saginaw Valley State University
- Together with an advertising sales employee, achieved our yearly advertising sales goal of $50,000
- Managed our portfolio of files, financial standing, advertising spreads, and creative on a daily basis
Education
Saginaw Valley State University: University Center, Michigan
- Marketing B.B.A. – December 2013
- Overall GPA: 3.02
- Dean’s List for Winter 2013 semester (Jan. – May)
- Led marketing teams that focused on providing consulting reports for real organizations as well as with fictional product marketing software programs